Learn where your target audience gathers: Research where your target audience gathers on and offline. Place marketing materials in these areas to maximize exposure. Focus on areas where your ideal customers are most likely to notice them.
Write to one person: Once you have identified your target audience and their preferred platforms, it’s important to tailor your writing to their interests and needs. By speaking to them in your marketing materials, you can establish a stronger connection and increase the likelihood of engagement. Avoid using a generic tone and write as if you are addressing them.
Use stories to engage: Telling stories is a wonderful way to help with marketing. They’re emotional and can connect with your customer on another level. Tell the story about the people in a photograph, the happy conscience of a video, or something that inspired the work altogether.
Recommend, don’t sell: Still worried about coming across as pushy? Here’s a helpful tip: Instead of trying to sell something, approach it as if recommending it to a friend. Try to connect the product with the customer or client. When you recommend a restaurant or book to a friend, you’re not doing it for the money but to share something you enjoyed. Apply this same approach to your artwork and start recommending it instead of trying to sell it.
Source: “9-Step Guide to Marketing Your Art Without Being Salesy.” Artwork Archive, www.artworkarchive.com/blog/9-step-guide-to-marketing-your-art-without-being-salesy.